MWC 2015: Ericsson putting operators at ‘the core of the value chain’ with new media delivery solution
Set to be showcased at Mobile World Congress 2015, Ericsson’s Media Delivery Network (MDN) – the single, all-software solution for the delivery of both managed and unmanaged content across fixed and mobile networks – has evolved to become what the company described as a ‘complete business enabler framework’.
Ericsson MDN combines a set of elements (Cache, Optimize and Connect) to respectively tackle all of the main challenges of media delivery: greater network efficiency, enhanced quality of experience, and value-added services. By opening up opportunities for network operators, including pay TV service providers, to capitalise on video-specific revenues, Ericsson says that it continues to drive the shift to a true TV Anywhere environment and realise the vision of a media industry transformed in the Networked Society.
Ove Anebygd, vice-president and head of Solution Area Media, Ericsson, says: “With video already representing 45% of all traffic in mobile networks, and our prediction that traffic will increase eight-fold overall by 2020, network operators need a transformative media delivery solution. This allows them to turn this costly demand on their networks into sustainable business growth.”
“This launch represents the first big-picture solution of its kind, tackling core industry challenges and allowing operators to bring their added value to the media delivery value chain and enable the global shift to IP delivered video.”
The evolved Media Delivery Network capabilities now include: Cache: a virtualized, elastic, universal caching node which can be deployed at any level in the network; first to offer virtualised services across public, private and hybrid cloud infrastructures; provides a compute framework that enables content provider functionality to be hosted at the optimal level of the operator network; Optimize – an ultra-intelligent, service-aware gateway with a powerful set of capabilities combining policy management with traffic, web, and video optimisations; delivers the most accurate optimisation of cell bandwidth for combating congestion; offers an array of all-new multi-screen edge services enabling innovative offering such as ad fraud detection; Connect – this business framework introduces ready-made relationships with essential industry players, deepening the opportunity and speed with which operators can drive business models and commercial opportunities; builds upon the previously announced, first of its kind, plug-in ecosystem of multiple global content distribution networks (CDNs); and now offering business consultative services focused on key industry challenges, addressing all new business models such as sponsored data and operator toolbars.