NAB 2013: IABM session on the ‘reinvention’ of broadcasting

During an IABM (International Association of Broadcasting Manufacturers) NAB 2013 conference session next month, senior executives from leading media technology suppliers will discuss topics including the industry’s transition from long-established business models to an environment in which end-users increasingly demand software-based solutions, elastic provisioning, greater efficiency and better customer service.

The session begins with breakfast at 7:30 a.m. on April 8 in room N234-236 at the Las Vegas Convention Center. Under the direction of John Ive, IABM director of business development and technology, the session will feature a panel including: Brick Eksten, founder and CEO at Digital Rapids; David Ross, CEO of Ross Video; Louis Hernandez, president and CEO at Avid; and Geir Bryn-Jensen, CEO at Nevion.

Peter White, director-general of the IABM, comments: “Together, the growing power of IT technology and the need to distribute and monetize content on multiple platforms have driven broadcasters, pay-TV operators, and other service providers to create and deploy new workflow strategies and business models. For the supply side of the industry, this rapid shift in commercial priorities pairs with a wider array of competitors to present new challenges and opportunities. Our expert panel will provide vendors with unique perspectives on these developments and on strategies vendors can employ for successful re-evaluation and reinvention of their existing product lines and business models.”

Registration and further details about the conference session are available online at

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