NBC, Yahoo! announce sports content partnership

A new content and promotional deal between Yahoo! and NBC Sports Group is set to combine Yahoo! Sports’ reporting expertise, coverage of major events and popular fantasy sports products with NBC Sports Group’s digital assets and TV promotion and integration expertise. Both organisations will continue to maintain separate sites and editorial control of their respective newsrooms and digital properties, but will collaborate on premium sports news and event coverage online and on-air.

Ken Fuchs, vice-president of Yahoo! Global Media and head of Yahoo! Sports and Games, comments: “Passionate fans need news and analysis about their favourite teams in real-time, and they want access to that information no matter where they are. We’re thrilled to combine Yahoo!’s fantasy offerings, product innovation and editorial authority with NBC’s broadcast coverage of live sports events and award-winning on-air talent. We think our users will love the result.”

“The complementary nature of this partnership is unmatched in digital sports media,” adds Mark Lazarus, chairman, NBC Sports Group. “Through our growing television and digital platforms, the Yahoo! Sports partnership dramatically expands the digital reach of NBC Sports around the biggest sporting events. We are committed to continually growing this alliance for the benefit of both parties, our sports-property partners, and, most importantly, sports fans.”