Net Insight makes its media transport technology available on Microsoft Azure

Net Insight has made its Nimbra Edge media transport solution available on Microsoft Azure.

The company will work with Microsoft to help customers who are looking for a cost-efficient contribution and distribution solution to use Azure Networking globally. Nimbra Edge is now available through the Azure marketplace, from where it can be deployed quickly and easily.

The company said that with consumer demand for personalised, immersive content accessible anytime, there has been a radically shift in the consumption patterns towards over the top (OTT) playout. As a result, cloud technology and virtualised media functions are becoming a key part of the media supply chain to drive both efficiency and scale. For media companies, the investment required to build out large scale presence and connectivity is very high. In addition, the ongoing trend among service providers is partnering with public cloud providers in order to reap the benefits of the cloud, all while ensuring last mile connectivity and serviceability.

To meet the increasing demands for media innovation and agility, industry-wide partnerships are increasing in importance; therefore, Net Insight is extending its Nimbra Edge offering to include the service on top of Microsoft Azure. This will enable media companies who want to run on hyperscale cloud infrastructure to leverage the global infrastructure, scalability, and innovation of Microsoft Azure; in addition, they will be able to do so while connecting their media equipment to a low latency, elastic, reliable, and easy to use media contribution and distribution platform.

“We see the cloud as an enabling and transforming technology for media companies,” said Rainer A. Kellerhals, managing director, media and communications EMEA at Microsoft. “And we partner with companies like Net Insight, who are experts in media transport solutions, to help media companies leverage Microsoft Azure for their specific requirements. Nimbra Edge enables media companies and communications service providers to use the global Azure infrastructure for streamlining contribution and distribution workflows.”

Added Ulrik Rohne, VP media networks at Net Insight: “Connecting current media infrastructure to the cloud will enable new workflows, as well as ensuring the next generation of innovation by leveraging the power of hyperscale cloud. Partnering with Microsoft Azure shows the innovation that Net Insight brings to the industry, simplifying deployment and operations and helping customers to transform their media workflows.”

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