Netco Sports and On Rewind merge to become Origins Digital
EMG has unveiled the new brand identity for its digital services company. On Rewind and Netco Sports, which merged into a single operational entity in July 2020, will now operate under the name Origins Digital.
The merger of the two companies created the conditions to intensify collaboration between the On Rewind and the Netco Sports teams. This resulted in the development of two new products specifically dedicated to clubs: Club App and Club Web.
Origins Digital CEO Remi Chasles explained: “It is in the interest of most clubs to develop their own digital media in order to maximise the content they produce and generate value. We’ve combined our skills and previous experiences with the best clubs in Europe to create these mobile-first products designed to address all of the clubs’ digital needs, from fan engagement and user conversion to client retention and monetisation.”
Next to these new products, Origins Digital will continue to offer the tailor-made digital services, enriched video players and end-to-end OTT platforms which were at the core of Netco Sports’ and On Rewind’s product offering. Recently, they helped develop the digital platforms for AC Milan in Italy, Proximus in Belgium and AS Saint-Etienne in France. They are currently working on a new concept for the Qatar World Cup in 2022 after being commissioned by HBS to provide digital services for the event.
“Broadcasters, sports federations and event organisers are always looking for new ways to increase fan engagement but also monetise their content online,” said Shaun Gregory, CEO at EMG. “This is a growing market which EMG started to address with the acquisition of very promising digital companies like Netco Sports in 2015 and On Rewind in 2017. Today, we are very proud to have concentrated the strengths of both teams under one brand and a unique product strategy specifically designed to address the ever-growing digital needs of our clients.”