delivers social media to on-air talent will demonstrate a new product designed to take social media directly to the on-air talent. Building on a long history of implementing dynamic content,’s new solution puts the real-time social TV conversation into the hands of hosts, anchors, and performers. 

At its stand, will offer interactive demos for a hands-on experience of the social TV workflow. Visitors can discover how the Interactivity Suite can help them enable social TV and Synchronized Companion Apps to enrich their broadcasts.

Synchronized Companion App Framework
The Synchronized Companion App Framework — a key component of’s flagship Interactivity Suite (IS) — enables broadcasters to develop distinctive, branded social media applications to accompany their programming. These applications can push/pull information or media relevant to real-time TV broadcasts to and from a second screen, such as a tablet, smartphone, or PC.

The Synchronized Companion App Framework works by monitoring frame-by-frame changes in broadcast programming or live production, and then uses those changes to trigger delivery of relevant content to the second screen. Powered by the IS, the Synchronized Companion App Framework supports most major broadcast protocols, allowing it to be an active return channel to the broadcaster.

Interactivity Suite’s flagship product, the Interactivity Suite (IS) is a toolkit for creating the technical backbone of interactive broadcasts and digital marketing campaigns. By enabling viewers to influence a broadcast in real time and allowing them to interact with one another and the rest of the world, IS supports true participation TV. With IS, a broadcaster can effortlessly aggregate user-generated content from social media sites such as Twitter and Facebook into programming, and even build synchronized companion apps that enable viewers to interact with their televisions using a tablet, PC, or smartphone.

Prompter, the newest addition to’s Social TV product family, will be making its debut. Prompter is designed to give presenters, anchors, hosts, or anyone else who works on-camera the ability to use social media and interactive content on the job. An additional option to’s Interactivity Suite (IS), Prompter enables on-air talent to view real-time social media comments from viewers and fans and incorporate their input into programs. Incoming comments are pushed directly into Prompter on a presenter’s iPad. Because Prompter is powered by IS, feeds and comments are filtered (automatically or manually) so that only the best content makes it to the presenter.

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