rebrands as Dizplai

Ed Abis, Dizplai managing director has completed an extensive rebrand to become Dizplai, incorporating cloud-based audience engagement platform Bee-On within the new brand name.

The rebrand includes a new logo, messaging, updated website and mission, which the company says is in response to the expanding innovations within its cloud production platform and a renewed focus on supporting content creators in driving engagement and evolving live experiences across a wider range of verticals. The move follows the company’s structural and management team reshuffle and a 30%+ increase in YoY growth over the past 12 months.

“It’s an exciting major milestone for the company. As content creation continues to evolve, we’re seeing a unique opportunity for the brand to expand on the foundations and success we’ve built over the years,” said Ed Abis, managing director of Dizplai. “Our incredible client retention rate of 90%+ and our growth is testament to the team’s collective expertise and commitment in enabling clients such as BT Sport, DAZN, BBC, ITV and Manchester City FC, to create interactive viewing experiences. We’re really looking forward to showcasing our innovations and new brand on a global scale, as part of our trade missions to grow international commerce.”

Dizplai has been hand-picked alongside an exclusive list of British-based innovators to be part of a global outreach for international commerce opportunities. The government-led Department of International Trade (DIT) is supporting Dizplai in trade missions to the SXSW Festival in Texas, US, and on a sports economy mission to Atlanta and LA. Further virtual outreach is scheduled to connect with Indian sports broadcasters, led by the Creative Industries Council UK, with more missions planned throughout 2022.

“This is a big change, and we’re ready for it. We love the challenges that we’re given, whether it’s creating new visual experiences, or devising entire campaigns and formats,” said Karl Kathuria, customer solutions director for Dizplai. “We’re taking all the experience we’ve gained and we’re using it to reimagine our platform. We’re working from the ground up to maximise the user experience, allowing our clients to continue to surface the best content from an increasing array of sources, and to engage smarter with their audience.”

Media consumption trends are changing dramatically as viewers use multiple platforms and devices simultaneously. Dizplai enables producers to place the audience at the centre of the content, instead of in front of it. Connecting seamlessly within a cloud environment, Dizplai has access to live data feeds – including sports stats, weather and betting – and enables producers to capture, interact with and build content from social, messaging services and interactive apps – extending reach, tune-in and enhancing opportunities to monetise content, through data-driven graphics, engagement tools and web apps.

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