New FOX Sports network turns to deltatre for graphics services and augmented reality
deltatre is providing a range of graphic services to FOX International Channels (FIC) for its launch of the new FOX Sports network in Asia. deltatre services include augmented reality, on-screen presentation graphics and a multi-sport touchscreen in FOX Sports’ new studios. To cope with an ever-expanding broadcast schedule, deltatre has also replicated the physical set in the virtual world, giving FOX Sports greater production flexibility.
At the heart of each studio is Magma, deltatre’s flexible graphics product. Magma will provide FOX Sports with an efficient workflow to enable the creation of TV graphics at the click of a button. Its data feed integration with both Opta and Press Association (PA) can be used to send rich data driven graphics live to air, or to save templates into a rundown for use later in the show.
The touchscreen will feature an array of functionality, enabling presenters in the studio to engage viewers around key topics of discussion, such as transfer news, team tactics, incidents, results and standings tables.
The project, running in conjunction with the launch of the new FOX Sports network in Asia, sees a totally new workflow at FIC’s facility at Nexus@One North, in the South West of Singapore. As a result, deltatre was also on hand to train FOX Sports staff to become self-sufficient on the new technology and solutions. FOX Sports programmes will cover a number of sports including European and Asian Football, Formula 1, Moto GP, Tennis, Golf and Badminton.
Jim Irving, deltatre’s commercial director commented: “deltatre is very proud to be working with such an internationally acclaimed broadcaster as FOX International Channels, providing a number of compelling solutions for FOX Sports across such a breadth of sporting disciplines. Our work with FIC for FOX Sports signals a significant step into a new area of business in Asia.”
Sam Leadsom, vice president, Production FOX Sports Asia added, “The new look for the FOX Sports network in Asia adds a refreshing, premium feel to our channels and with the additional graphics and analytical tools that have been introduced, we hope to enhance the experience for all sports fans. We are delighted to be the first network in Asia to display the deltatre product across the region.”