New OB/SI sponsor Creative Technology joins SVG Europe fold

Creative Technology has joined SVG Europe as a new OB/SI sponsor, and has stated it is looking forward to, “joining the expert community of SVG Europe members”.

Creative Technology worked its magic at the Ryder Cup 2018

Creative Technology is a supplier of specialist audio visual equipment to the corporate, sports, broadcast, and entertainment industries. Its bespoke services bring together the highest quality advice, support and equipment, providing everything from large screen displays to content delivery systems, all the elements required to translate creative ideas into technical reality.

Ben Tompsett, head of broadcast at Creative Technology, told SVG Europe: “We’re extremely proud to be sponsoring SVG Europe. Creative Technology has been a part of live sports production for over 30 years and joining the expert community of SVG Europe members will bring us closer to a wider audience.

Creative Technology’s Benjamin Tompsett

“We aim to provide an insight into broadcast sports professionals from a different perspective in sports production and to share experiences in technologies from different markets, which may lead to advancements in consumer engagement and enjoyment both at live events and in the home,” concluded Tompsett.

Last year the company provided the crew for the Ryder Cup. Altogether, 726 crew days were needed to set up and manage production throughout the competition; the company said that is only four days short of two years of solid work.

Edward Kitson, Ryder Cup match director, commented on Creative Technology’s work at the event: “The golf course at Le Golf National provided some spectacular amphitheatres around many of the holes. Working with long time supplier Creative Technology (a veteran of nine previous European Ryder Cups,) we were able to devise a layout and solution which provided optimal screen viewing for all spectators on the course without compromising direct line of sight viewing of the action on the ground. The state of the art displays performed superbly and Creative Technology’s team dealt with all of the challenges we threw at them.”