New Orad Social Media Hub release designed to simplify engagement with viewers

Orad has released a new version of its Social Media Hub (SMH) platform, a solution that lets broadcasters more easily engage with viewers. Based on an open architecture, SMH serves as a gateway for interfacing with third-party social media outlets such as Twitter, Facebook and Instagram. SMH lets users query, retrieve, review, filter and aggregate data into carrousels of messages that can be distributed alongside the broadcast thanks to integration with Orad graphic controllers Maestro, 3DPlay and Morpho.

The new SMH release features a moderation component that automates sifting through the large quantities of social media data. Employing an automatic assessment engine, SMH organises data based on keywords and rating for each keyword. Combined with automatic filtering, moderators can use SMH to quickly exclude social media content based on user-defined rules, dramatically cutting down on the amount of content they need to review.

Multiple moderators can work on the same or different message search, and add content to the same or different messages. Similarly, it is possible to restrict searches to messages generated within a given geographical location, so that only messages from those living near where the news item took place are visible, saving considerable time.

Once selected, SMH connects with Orad graphic controllers and pushes messages to social networks using the same graphics that were played on air. For example, a fully animated graphic element of a weather forecast can be published directly to the social media automatically when the graphic element is played on air during the TV broadcast.

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