NewTek appoints worldwide marketing comms vice-president

Scott Gentry has joined NewTek as vice-president of worldwide marketing communications with responsibilities for corporate and product positioning, branding and identity, public relations, and ensuring continued customer and worldwide growth in market position.

“Our goal at NewTek is to revolutionise the way that people create video. With new products like TalkShow and TriCaster Mini we plan on expanding the momentum we already have with live production, streaming and replay,” said Dr. Andrew Cross, NewTek president and CTO. “Scott’s background and experience in the media and professional video industry make him ideally suited to lead NewTek’s growth strategy in the year ahead and into the future.”

Prior to joining NewTek, Gentry was founder and CEO of ProVideo Coalition and held a range of executive-level positions in the media industry including DV Magazine, Film & Video, CableWorld, CableFax and AV Video. He was show director for DV Expo and a founder of StudioDaily.com.

Gentry’s relationship with NewTek started over 25 years ago with the Video Toaster at his automotive-focused production company.

“Video production, distribution and consumption are increasing at historic rates and NewTek has long been at the centre of enabling creative story tellers to do things they didn’t realise they were capable of,” said Gentry. “Whether it’s providing cost-effective alternatives to traditional broadcasters or delivering broadcast-quality capabilities to a new generation of video producers, it’s an exciting time to be joining NewTek and be a part of that great story.”