NewTek ‘redefines’ live sports production price, performance with 3Play 4800

NewTek has introduced 3Play 4800, a multi-camera replay server that it claims ‘redefines price-performance standards in live sports production’. The new system gives sports producers access to redundant capture, sophisticated visual effects, live replay switching, high quality slow motion, and social media publishing—all within a single, turnkey system.

“Replay is no longer optional in sports production. Unfortunately, the high cost and limited functionality of today’s popular replay servers makes it a challenge for any sports organisation to effectively manage infrastructure costs as technology advances,” says Dr. Andrew Cross, Chief Technology Officer at NewTek. “We’ve set a new standard with 3Play 4800 by putting more real-time capabilities directly in the hands of replay operators, while at the same time, significantly lowering capital costs for any sports organization. With 3Play 4800, producers can now deliver the electrifying highlights that drive greater fan loyalty—and have a direct impact on the revenue and profitability of their business.”

3Play 4800 also provides out of the box integration with Facebook, Twitter, YouTube and more. This solution allows operators to instantly deliver media into their existing dialogue with fans.

“The overall performance, feature set and cost of 3Play 4800 quickly proved to be a game changer for me. It easily fits within our production infrastructure and the intuitive replay workflow keeps things going smoothly and quickly,” says John Powell with NPi Audio Visual Solutions, who has been involved in the development and testing of the system. “We work with both local and national organizations, so we have to constantly provide top-line performance at every level, and we are always striving to enhance the fan experience. 3Play 4800 does all of that and more. It truly makes my job easier.”

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