OneFootball and Eleven to bring Serie C action to fans globally

OneFootball and Eleven Italy have agreed a distribution partnership for Serie C in Italy and globally to make Italian football’s third tier more accessible to fans than ever.

The deal will see OneFootball supplement Eleven’s package of Serie C football with a mix of paid and free content. The distribution agreement will run until the end of the 2022-23 season.

Eleven already streams every Serie C matchday live on its global streaming service to fans in Italy and around the world. OneFootball will now give Serie C additional global exposure. Live stream coverage will be available for five games each Serie C matchday of the regular season on a pay-per-view (PPV) basis for €3.99 per match via OneFootball. All play-off games will also be available for the same price.

The deal includes OneFootball’s distribution of premium content via Diretta Pro, the livestream format through which fans will be able to simultaneously watch eight live matches, available as PPV for €2.99. In total, OneFootball users will be able to access 190 PPV matches and 76 Diretta Pro packages during each regular season, all with Eleven’s commentary in Italian.

All live and on demand coverage will be available on smartphone and tablet via the OneFootball app, with the OneFootball website to follow soon.

In addition to the paid offering, audiences can enjoy free highlights of all 30 games per matchday, as well as ‘best-of’ content such as Top Goals and Top Saves produced by Eleven across the league. Content will be available via OneFootball’s owned and operated platforms and its video distribution network, which includes over 110 premium publishing partners globally.

The new partnership builds on OneFootball’s streaming offer in Italy, which already includes highlights rights to both the Italian Serie A and Serie B until the end of the 2023-24 season.

Nikolaus von Doetinchem, vice president OTT streaming & media rights at OneFootball, said: “Italy is one of the world’s great footballing nations and we are delighted to be growing our streaming offer for Italian fans. This latest partnership with Eleven builds on our impressive portfolio of both international free-to-air matches and domestic highlights clips from Serie A and Serie B. With Serie C now on board, OneFootball is a truly exciting home of Italian football streaming, bringing our young, mobile-first userbase closer to the action.”

Giovanni Zurleni, managing director Eleven Italy, said: “Eleven and OneFootball have worked together for a number of years to make great live sport more accessible to fans and this is another important agreement. The deal will bring Serie C closer to young mobile-first fans around the world. We’re excited to get started.”


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