OneFootball announces multi-year commitment to elevate the women’s game at all levels

Football media platform OneFootball has launched a long-term commitment to support and shine a light on women’s football at both grassroots and elite level. Kicking-off a brand new campaign ahead of the upcoming UEFA Women’s Euro 2022, it has unveiled its inaugural roster of inspirational ‘female heroes of the game’ who will front exclusive content in-app, across OneFootball’s website and social channels, and at in-person events.

England players Fran Kirby and Georgia Stanway; Germany’s Giulia Gwinn; Norwegian star and first-ever Ballon d’Or Feminin recipient, Ada Hegerberg; French centre-back and winner of 15 French League titles and eight UEFA Women’s Champions League trophies, Wendie Renard; and Aitana Bonmatí of Spain complete the line-up as official OneFootball ambassadors. With women’s football thriving, the platform aims to further progress the game by showcasing the stories, passion and skill of these ambassadors to inspire football fans around the world.

The campaign has been developed as part of OneFootball’s commitment to levelling the playing field and supporting the continued growth of women’s football by bringing bigger, more diverse audiences to the game. The initial partnership with the ambassadors will run through to summer 2024.

OneFootball users will be able to access exclusive content from the ambassadors, including throughout the Euros, where hero content from the collective and their national teams will be surfaced to OneFootball’s 100 million monthly active users worldwide.  As part of its promise to bring fans closer to the game, in addition to match reports, interviews and analysis, users in Germany will also be able to enjoy highlights of all 31 games throughout the tournament.

OneFootball will also be lending its reach and scale to the grassroots game through an exclusive charity partnership with Girls United. The not-for-profit organisation runs clubs and coaching programmes empowering girls in local communities through football practices that go beyond the tactical. They work to develop confident leaders and provide more girls with the opportunity to succeed, on and off the pitch.

OneFootball will be supporting Girls United throughout the Women’s Euros via marketing and promotional opportunities.

To bring fans closer to the tournament, it will also be hosting two dedicated hubs in London and Berlin. These will be used as a hotspot to exhibit and promote female empowerment via cultural influences that relate to, and are inspired by, the game. In Berlin, the hub will be at the BRLO Brewhouse, where football fans will be able to watch UEFA Women’s Euro 2022 games, alongside a live DJ. In the UK, OneFootball will take over a space at The Platform in London for a private viewing of England’s opening match against Austria on 6 July.

Commenting on her new role as OneFootball ambassador, Kirby said: “I’m thrilled to be joining OneFootball alongside the rest of these incredible women. Encouraging people – women and girls in particular – to try football or learn more about the women’s game is extremely important to me. I look forward to working with OneFootball to raise the visibility of women’s sport and motivate many more to watch and try this great game.”

Stanway added: “As a proud ambassador for women’s football, I’m delighted to be working with OneFootball alongside so many other talented players to spotlight the progress and strength of the women’s game. I believe in representation in all its forms and I can’t wait to celebrate women’s football and inspire the new generation to join in by following the game.”

Anne von Löbbecke, head of brand marketing, OneFootball, said: “Over half of our 100 million-strong community want the women’s game to be more prominent in the media, and we’ve responded with this new multi-year commitment. Bringing together our incredible ambassadors to help take women’s football to an even bigger audience, while working with Girls United to help inspire the next generation to play the game.

“This is really just the start. Euro 2022 is an inflection point and we’re proud to be playing our part and spotlighting women’s football, on and off the pitch, through the tournament and beyond.”


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