Opta Sports partners with Sixty to deliver enhanced data powered services

Sixty today announced that it has partnered with live sports data company, Opta Sports, to enable its broadcasting customers to use Opta’s sports data analytics through Sixty’s interactive TV solution, Ease Live.

The partnership will deliver engaging, interactive sports video broadcast experiences combining on-screen clickable graphics technology from Sixty with Opta’s comprehensive sports data services to deliver greater value and ensure more immersive sports viewing experiences. Opta becoming a certified data partner of Sixty enables broadcasters to leverage the power of live data and respond to the ever growing demand for interactive mobile video and OTT streaming services.

“Sixty’s Ease Live solution combined with our proven experience in collecting, collating and editorialising a diverse pool of live sports data, we have the perfect tools to radically enhance the way broadcasters deliver sports video experiences,” said Adam Bowley, head of broadcast data services, at Opta Sports. “We look forward to Opta and Sixty providing fans with the best possible broadcast, and OTT, sports experiences.”

“Our partnership responds to the need for broadcasters, content owners and distributors to engage with future audiences by unifying all relevant data and video into one seamless user experience,” said Kjetil Horneland, CEO at Sixty. “By supplying Opta Sport’s market-leading, live sports analytics within our Ease Live solution, broadcasters can now respond to the growing demand for non-linear viewing by enabling viewers to explore, play, interact and communicate with the sports content they know and love.”