PCCW Media and Sceenic bring Watch Party to Now TV customers in Hong Kong

Multimedia and entertainment company PCCW Media has collaborated with Sceenic, a solution provider for interactive viewing experiences, to bring the Watch Party feature to its Now TV customers. Now TV is Hong Kong’s leading pay-TV service.

Powered by Sceenic Watch Together, the Watch Party feature allows Now TV customers to watch live matches of UEFA EURO 2020, the biggest football event this summer, with their friends and family members simultaneously.

Belinda Chan, head of technology, PCCW Media, said: “We are thrilled to bring this new feature to our customers as they can now invite their friends and family members to watch UEFA EURO 2020 together and share the fun in closed groups. At a time where people are separated by social distancing, Watch Party – powered by Sceenic – can definitely bring people closer together in the digital world.”

Eric Kearley, director of growth & partnerships, Sceenic, said: “We are excited about this collaboration with Hong Kong’s leading provider of premium content, enabling us to bring togetherness to every platform via real-time shared experiences. PCCW Media is more than a supplier of great content, it is also a market-leading innovator.”

Now TV Watch Party will be available on the Now Player app on iOS and Android devices and web, and for subscribers to the UEFA EURO 2020 event pass.