Pixellot announced as new SVG Europe OB/SI Sponsor

Pixellot, provider of automated sports production solutions, has been announced as a new OB/SI Sponsor for SVG Europe.

“We are thrilled to be affiliated with SVG Europe, one of the best go-to sources for the latest sports production news and technology,” says Yossi Tarablus, director of marketing, Pixellot.

Pixellot’s Yossi Tarablus, director of marketing

“In addition, SVG events offer outstanding opportunities to meet with international leaders in the technology and broadcasting fields and share our tech, our vision and how we’re disrupting the sports production market with AI,” Tarablus added.

“Almost 99% of organised sports are not produced,” Tarablus went on. “For decades, only the professional leagues of popular sports, such as baseball, basketball, and football, have received coverage due to the high costs of producing events with live camera crews. Niche pro sports like volleyball and handball, amateur leagues, and women’s and youth sports have been ignored, leaving an enormous opportunity to deliver content to fans, coaches, parents and scouts.”

Pixellot’s automated sports production solution changes video production, enabling semi-professional, university, high school and amateur sports organisations to affordably cover and monetise their events. The technology streamlines the production workflow by deploying an unmanned, multi-camera system in a single fixed unit, covering the entire field and delivering a stitched panoramic image.

AI computer-vision-based algorithms ensure the auto-production system tracks the flow of play, identifies highlights, creates replays and inserts ads without human intervention.

Pixellot’s panoramic capture generates unique interactive content for web, mobile and coaching applications. More than 2,500 systems have been sold to production companies, media, sports organisations, venues and coaching solution providers around the world and over 100,000 games have been produced to date.