Real time graphics and virtual production solutions specialist Pixotope has renewed its Gold sponsorship of SVG Europe.
Offering a range of graphics and camera tracking systems, the company’s solutions are utilised by a range of clients across the live production arena. When it comes to sports, major events including the SuperBowl and Olympics rely on Pixotope. For example, its virtual production software was used to enhance the broadcast experience during Paris 2024, offering viewers a more immersive and engaging viewing experience for broadcasters including BBC Sport and Viacom 18. Products including Pixotope VS/AR Edition, Pixotope Living Photo, and Pixotope Vision were instrumental in creating innovative and visually stunning content.
In addition, Iceland’s RUV turned to Pixotope’s virtual production technologies to streamline its workflows and reduce the need for multiple systems all while ensuring interoperability.
Recent innovations for the company include the launch of Pixotope Reveal, an AI-powered background segmentation tool that transforms how broadcasters integrate real-time graphics into live productions. This software enables seamless integration of 2D and 3D graphics without the traditional requirements of green screens, manual rotoscoping or match moving work.
