PLAZAMEDIA takes on premium content distribution duties for Sportradar

As a result of the new arrangement, PLAZAMEDIA is responsible for distributing live content to Sportradar distribution channels as well as in parts for satellite downlinks and streaming. The live images of various sporting events distributed by Sportradar will be included on sports betting platforms as additional entertainment components complementary to the betting options available.

PLAZAMEDIA distributes signals for Sportradar as HTTP live streams (HLS), ensuring that images are displayed on recipient devices across all operating systems. In order to keep time delay to a minimum when streaming, a Real Time Messaging Protocol (RTMP) is also used. This uses the internet to transfer the data from a media service to a Flash player, via a constant connection.

Consequently, PLAZAMEDIA ensures that customers of betting platforms that are being provided with content by Sportradar are always able to track current images without a perceptible time delay in split screen also when using live betting. Comprehensive tracking analysis, optimum protection of the content signal and extended support to provide fast response times complete the services.

Joachim Wildt, chairman of the management of PLAZAMEDIA: “As part of its media services, PLAZAMEDIA offers comprehensive content delivery solutions from a single source; solutions that satisfy even the highest requirements. We are very happy to have successfully brought Sportradar on board as a new PLAZAMEDIA customer.”

Lukas Seiler, managing director audio-visual media & content from Sportradar: “Sportradar is preferred partner of sports betting providers all over the world also especially when it comes to the delivery of their daily data and content needs as well as the development of innovative product ideas. In the betting environment, live broadcasts of sporting events place very high demands on timely availability as well as scalability and the protection of content. In PLAZAMEDIA, we have been able to bring on board a partner that reliably and comprehensively meets all of these requirements from a single source.”