Plura Broadcast to open in Europe

Plura Broadcast is preparing for a busy IBC2014 with the formation of Plura Europe. The new subsidiary is a core part of the company’s growth strategy across international regions, bringing the company closer to its customers and dealers in EAME. Ray Kalo, president and CEO of Plura Broadcast, has been appointed as managing director of Plura Europe.

The company will announce a second executive appointment later this month. That executive will be based in Plura Europe’s office in Wuppertal in Germany, opening in September. By establishing headquarters and local product assembly in Germany, Plura Europe will also minimise costs for customers, eliminating tariff codes and customs complications associated with product importing and exporting.

According to Kalo, the formation of Plura Europe is the first step in a strategic plan to boost the company’s presence in Europe and surrounding regions. Initially, the company will emphasise the I/O connectivity options of Plura monitors, ideal for the fibre-rich architectures common in mobile trucks and fixed playout centers across Europe and surrounding regions.

However, the company is also well-versed in test and measurement equipment and software, character/template-driven graphics generators, and other broadcast and production solutions that have established Plura Broadcast as a leading supplier across the Americas and the Asia-Pacific region.

“From a business perspective, the formation of Plura Europe will strengthen our means of customer engagement across many unique business cultures, which will improve our depth as a global operation. We will also better serve our customers in Europe and neighboring regions by bringing local sales, marketing and technical support initiatives closer to their operational bases,” said Kalo.