Premier League Productions appoints Williamson and Norrish to key production roles

Photo by Miles Willis/Getty Images

IMG has added to its senior leadership team at Premier League Productions (PLP) with two new appointments.

Gus Williamson, former head of rugby union at Sky Sports, joins as director of programming and Mike Norrish becomes director of digital & creative, having held a similar role at BT Sport.

Nick Morgan, managing director of PLP at IMG, said: “Our ambition at PLP is to deliver world-class content and services to the Premier League and its broadcast partners helping the league to remain the most watched, valued and admired in the world. Gus and Mike will play key roles in ensuring we continue to innovate and provide engaging and cutting-edge content to inspire football fans across the globe.”

Williamson’s role will be to create a world-class content and programming experience for the Premier League’s international broadcast partners as well as working closely with the newly formed digital team to ensure a unified content experience. He left Sky at the beginning of 2019 after 20 years, spending nearly a decade creating and delivering the broadcaster’s rugby union strategy and output across all channels and platforms. He was previously a producer on the UK broadcaster’s cricket coverage. Most recently, he has been acting as a media consultant for a number of companies including DAZN, CVC Capital Partners and ISG Media.

Norrish’s primary focus will be to transform how PLP helps the Premier League and its international broadcasters engage new fans and viewers by developing the next generation of Premier League content. He was a key member of the BT Sport launch team in 2013 and continued to play a leading part in the channel’s strategy, culture and values. Previously he was digital sports editor for the Telegraph Media Group, sports editor of 7Days newspaper in Dubai, UAE, and a sports journalist with the Press Association news agency.