Ease Live, an Evertz company and provider of interactive graphical overlays, has announced the successful deployment of its platform on Red Bull TV for Premier Padel, as the global racket sport’s tour reports a 30% year-on-year increase in worldwide broadcast viewership.
The launch delivered a fully interactive viewing experience for one of the fastest-growing sports in the world – combining real time match insights and live fan participation layered directly over the live stream.
The collaboration supports Premier Padel’s strategic global distribution partnership with Red Bull TV, aimed at accelerating international reach and engaging new audiences through innovative digital storytelling. Premier Padel – a fast-paced doubles racket sport played on an enclosed court, with the walls part of the game – blends elements of tennis and squash into a dynamic, tactical and highly watchable format. Its accessibility has driven explosive participation and media growth, with Premier Padel now spanning 24 tournaments across 16 countries.
Red Bull TV, the free-to-access streaming platform from Red Bull Media House, distributes live and on-demand sports content worldwide across connected TV, web, and mobile. The Premier Padel interactive experience on Red Bull TV includes:
Live match data overlays – delivering real time stats like serves won, break points converted, returns won and longest point streak, synchronised precisely with the live action
Live polls and highlight voting – allowing fans to vote for rally of the match or weigh in on player performance, transforming passive viewers into active participants
“Playbook” explainer videos – short, tappable educational clips embedded within the stream to help new viewers understand Premier Padel’s serving rules, tactics, and strategic nuances
This layered approach is particularly important for a sport expanding into new territories, enabling both seasoned fans and first-time viewers to engage without leaving the broadcast environment.
Said Kjetil Horneland, CEO at Ease Live: “Premier Padel is expanding at an incredible pace via Red Bull TV, and innovation in how the sport is presented to fans is critical to sustaining that momentum. We’re proud to power an experience on Red Bull TV that turns viewers into participants – adding active engagement, context and education directly into the live action.”
The Red Bull TV deployment demonstrates how fast-growing sports properties can combine global digital distribution with synchronised interactivity to accelerate both audience growth and revenue diversification.
Across global deployments for sports that also include tennis, basketball and football, Ease Live’s interactive overlays have delivered on average: 50% increase in viewer duration, 68% poll response rates, and 56% improvement in overall viewer engagement.
Ease Live’s platform enables rapid rollout across web, mobile and connected TV environments, requiring no changes to the underlying video stream while ensuring frame-accurate synchronisation. The same overlay layer can also support additive, on-stream advertising and sponsorship inventory, providing additional commercial opportunities that sit seamlessly on top of the main feed without disrupting the live action.
The Premier Padel-Red Bull TV deployment of Ease Live’s interactive layer demonstrates how new sports and OTT platforms can deliver richer viewing experiences without taking fans out of the live action. As Premier Padel continues expanding into new markets, the integration of interactive overlays ensures that its growth is not only visible in headline audience numbers, but also reflected in deeper engagement, richer storytelling, and deeper, more immersive fan experiences.
“This is a model for how emerging sports can deliver more value to fans,” said Horneland. “Deepening fan engagement is essential to growing audiences and enabling new monetisation.”
