Premier Padel has secured a new broadcast agreement with TNT Sports for London Premier Padel P1, the first-ever Premier Padel event in the UK. The tournament will take place from 4-9 August at Olympia, with all matches shown live in the UK and Ireland thanks to this new broadcast partnership.
This agreement marks a significant milestone for Premier Padel’s expansion in the UK and Ireland. Every match will be streamed live on HBO Max, while television coverage will reach viewers on TNT Sports 4 from the round of 16 – starting on 6 August – until the end of the tournament.
The finals will take place on 9 August and will be shown live on TNT Sports 4 in the UK and Ireland, starting with the women’s final at 14:00 BST ahead of the men’s final not before 16:00 BST.
Trojan Paillot, senior vice president, rights, syndication and commercial development at WBD Sports Europe, said: “As a premium multi-sport broadcaster, we have a proven track record of broadening audiences around the widest range of events while elevating coverage through our passionate approach to sports storytelling across our highly scaled channels and platforms.
“The momentum behind padel continues to grow so we’re delighted to benefit from this by partnering with Premier Padel to showcase the very best of the sport and its athletes for our viewers, increasing its visibility and supporting its continued expansion both on the courts and on screens around the country.”
Rob Mitchell, VP commercial at Premier Padel, said: “Bringing padel and the London P1 event to TNT Sports and HBO Max is a gamechanger for the sport in the UK and Ireland. With padel’s rapid growth and increasing global appeal, this partnership is a key step in expanding our reach and engaging new audiences across these strategic markets.”
Stewart Hosford, CEO – international at Sela, said: “As promoter of London P1, our ambition is to establish this event as one of the standout tournaments in the global Premier Padel calendar. Live broadcast is an important part of that vision, bringing the energy and excitement of Olympia to fans across the UK and Ireland, and helping make this inaugural event a landmark moment for the sport.”
