Prime Focus Technologies brings content management to iPad

Prime Focus Technologies will showcase the latest developments to its hybrid cloud-based content management platform, CLEAR at IBC stand 7.D20. These include the launch of an innovative iPad application, which will help cater to the ever-growing and diverse content management needs of broadcasters, film studios, content owners and advertising agencies. The app is designed to enable creative and operational staff to remotely access the CLEAR platform, search for, annotate and approve video clips.

Since its unveiling at IBC 2010, CLEAR has been taken up by customers around the world – including Star TV, BBC, HBO, Sony, Universal and BCCI. Driven by the world’s first hybrid cloud, multi-platform content operations infrastructure and a global digital pipeline of digital media processing and delivery services, CLEAR puts content at the center of the enterprise and is enabling content owners to manage concurrent work processes across various platform operations, cut media processing costs and create new revenue streams from multi-platform.

“After the fantastic initial reaction to the public launch of CLEAR at IBC last year, it’s now firmly driving multi-platform opportunities and challenging the way organisations manage, monetise and distribute their media assets,” says Ramki Sankaranarayanan, founder, president and CEO of PFT. “Today broadcasters and content owners face many challenges such as the migration to HDTV, file-based workflows, multi-platform content delivery and engaging consumers across any device, any place, anytime. Yet they also have to provide increased efficiencies and higher revenue at lower operating costs, with little or no upfront capital expenditure. This is no mean feat.”