Professional Squash Association launches FAST channel on Amazon Freevee

The Professional Squash Association (PSA) has launched a dedicated FAST channel for SquashTV – the broadcast arm of the PSA – in the United States, with the first live event being the Manchester Open, which is taking place this week between 22-26 May.

Developed and operated in partnership with C15 Studio, the SquashTV FAST channel is now live, initially on Amazon Freevee, giving millions of fans access to 24 hours of coverage of professional squash, seven days a week, for free. The channel will roll out on further US and international platforms throughout 2024.

SquashTV will feature live broadcasts from the biggest squash tournaments on the international professional circuit. Held in iconic venues around the world, from the Pyramids in Egypt to Grand Central Station in New York City, these events showcase the best men’s and women’s squash players in the sport. It will also feature full-match replays, highlights, interviews and behind-the-scenes programming.

“The launch of a dedicated FAST channel will help us take the next step as we look to expand our audience through new avenues,” said PSA chief commercial officer Tommy Berden.

“One of our key goals is to make squash more accessible and attract new audiences to the sport. Given the massive scale of audience we can reach through FAST, it made perfect sense to partner with C15 Studio, FAST and sports industry leaders, to launch SquashTV. While our initial launch will be limited to the United States, we will expand the channel’s reach into other territories across the globe throughout 2024.

“We look forward to working closely with C15 Studio to further develop the SquashTV FAST channel and believe it will provide an exciting platform for squash fans to engage with their favourite players and tournaments.”

Amory Schwartz, president & co-founder at C15 Studio, said: “We’re thrilled to have partnered with the PSA to create this channel and introduce new fans to squash. SquashTV will give viewers a mirror into the fastest and most thrilling of all racquet sports. With the world’s top players showcasing their talents in gorgeous glass courts in iconic locations throughout the world, SquashTV will invigorate huge interest in the sport.”