Pulselive develops free official ICC Cricket World Cup 2015 mobile app

Pulselive, the digital division of sports innovator Hawk-Eye, has announced the release of the official ICC Cricket World Cup 2015 app for iOS and Android. The natively-built application is optimised for both phone and tablet devices, and is available for free download from the App Store and Google Play.

The app will have a number of features designed to enhance the user experience and enjoyment of ICC’s flagship tournament, including access to the new ICC Match Centre, which will keep fans up to date on all the live scores and ball-by-ball commentary, as well as integrating analysis using Hawk-Eye’s ball-tracking data.

For fans that missed the live action, the app will contain in-match video highlights of all the most important moments of the tournament. Pulselive, who have also launched a fully responsive tournament website to complement the app, hold official partner status with both Twitter and Facebook, which has enabled the development of a number of interactive features, where users can express opinions through polls and via the Social Hub that will sync with live TV broadcast.

“The ICC is committed to growing the game of cricket globally and serving cricket fans in the best possible way,” commented Campbell Jamieson, general manager – commercial at the ICC. “In Pulselive we have a digital provider that understands our needs as a federation, as well as the needs of cricket fans. The development of this mobile app allows us to deliver the ICC Cricket World Cup directly to fans all over the world.”

Wyndham Richardson, managing director of Pulselive added: “We are delighted to be the digital partner of the ICC and are proud to launch the official ICC World Cup Cricket application. It promises to be a huge event and we wanted to create an app that combines great content with interactivity to deliver a fully immersive fan experience.”