Qatar 2022: LiveU announces largest deployment ever for a FIFA World Cup
With a record number of bookings from global broadcasters, LiveU is gearing up for the largest deployment of its solutions to cover the World Cup this year.
Hundreds of LiveU 5G and 4G field units have been booked by global broadcasters for 4K HD-quality live coverage of the tournament. Broadcasters plan to use LiveU’s solution for main feeds from the stadiums with the official Communications Regulatory Authority (CRA) tags.
LiveU’s cloud-based services will also play a key role in the production workflows, notably the use of LiveU Matrix for IP video distribution of live feeds to global takers.
The company’s crew is on site to support customers and engage with the technical aspects directly involved in the broadcast of the games. It will also be transmitting from the fan zones, enabling creative fan engagement for millions of sports fans all over the world.
LiveU’s service hub in central Doha will provide round-the-clock support and rental units with unlimited data plans, together with LiveU’s local partner, Resolution Hire. With a multinational support team, LiveU will be providing on site local support in multiple languages and across all competition venues.
Ronen Artman, VP marketing, LiveU, said: “We’ve seen unprecedented demand for our solutions this year, most notably from the football-loving nations of Latin America, as well as from elsewhere around the world. Our goal is to give customers peace of mind with the most reliable, highest quality and flexible broadcast solutions so that they can deliver the best viewing experience to their viewers. Our customers will be relying on our solutions for their 24/7 content. With fans eager to see every aspect of the games, LiveU technology will make sure that they enjoy the best viewing experience possible!”
Vívaro Video, a LiveU client in Qatar, brings together professionals from television and telecommunications with vast experience in services aimed at television broadcasts and signal transport in various countries, achieving global coverage in the delivery of their, services and turnkey projects. Vívaro has 15 clients covering the tournament in Qatar, 50% of which are rights holders from Latin America.
Rodrigo Peralta, CEO TVTEL, Vivaro Video, commented: “We’ve seen a significant increase in the number of clients and LiveU units planned for Qatar over what we had at the tournament four years ago. The scale of the event, location, and press/fan restrictions presented some challenges for our production team, but we are confident that the reliability, quality, and support that LiveU provides will help us bring unique coverage of the matches to viewers worldwide.”
Caracol Colombia distributes content for its information, sports, and entertainment platforms, both on TV, radio, and its own digital media. Caracol has a wide range of LiveU units, including the LU800 and LU300, and servers in Colombia and Qatar.
Juan Pablo Marino, head of Caracol TV technical room, Colombia, said: “We spent three years planning the coverage and LiveU has been part of it from day one. We’ve deployed a technical team of 60 people in Qatar, including talent and crew; we have 100 people working remotely with them from Colombia – in total more than 200 people will process the live content produced from Qatar. With LiveU, we know that we have a major partner that supports us in everything and gives us the security to undertake challenging projects; we will have broadcasts from eight stadiums and all with LiveU units. Remote production with LU800 and H.265 makes our work easier. We just turn on the LU800 from any stadium and in seconds we have high-quality video in Colombia.”