Quidich and the ICC bring cricket to Apple Vision Pro

Quidich has announced the launch of HypeReality, a new product devised to bring the atmosphere of the ICC Men’s T20 World Cup 2024 directly into homes through the Apple Vision Pro headset.

The app allows users to be virtually transported onto the cricket pitch, surrounded by the crowd and real-time, interactive data overlays and visualisations.

“We’re excited to introduce HypeReality which will enhance the viewing experience for cricket fans around the world,” said Rahat Kulshreshtha, co-founder at Quidich.

“Over the past three years, we have been building on the HypeReality vision, and our collaboration with the ICC and support from Apple have been key enablers in bringing this platform to life. By combining 2.2 million data points collected for every T20 game by Quidich along with the ICC’s global reach, we’re creating an unparalleled experience for cricket fans worldwide.

“Developed 13,000 km away from the action in our innovation lab in Goa, India, the ICC Immersive app aims to revolutionsze sports broadcast technology and redefine how sports are consumed.”

Said Anurag Dahiya, chief commercial officer ay the ICC, while experiencing the app at product preview at the Cricket Matters event in New York: “The product is mind-blowing. I’ve done a lot of VR experiences, but what Quidich has put together for cricket is off the charts.”

Quidich has unveiled several layers of innovation over the past few years, including the introduction of drones in cricket broadcasting and innovating augmented reality with real-time data and statistics for drone feeds.

Additionally, it has introduced technology to capture fielding data and used Unreal Engine to create virtual gameplay reconstructions, allowing viewers to relive key moments in sports broadcasting.

Quidich has also crafted technology that converts horizontal video production into a vertical feed by artificial intelligence (AI) detection in real time.