Quidich Innovation Labs introduces QuickFlip at the ICC Men’s T20 World Cup 2024 in the West Indies and USA

Quidich Innovation Labs, a provider of sports broadcast technology, has announced that its latest innovation, QuickFlip, is set to debut at the International Cricket Council (ICC) Men’s T20 Cricket World Cup 2024.

QuickFlip is designed to feed the growing demand for mobile-first content through vertical format consumption. It uses advanced artificial intelligence (AI) to directly convert traditional horizontal video into vertical broadcasts, without the need for on-ground capture.

This technology intuitively adapts to different aspect ratios, be it 9:14 or 1:1, offering unique viewing experiences for a method of consumption that is usually expected to be in a 16:9 ratio.

The ICC experimented with this vertical format at the 2023 Men’s Cricket World Cup, and stated it saw a significant increase in engagement and feedback.

The ICC Men’s T20 Cricket World Cup 2024 will be the first major sporting event to feature QuickFlip, providing fans with an optimised viewing experience that matches their mobile lifestyle. This deployment marks a significant milestone for Quidich as the company continues to pioneer innovative solutions that push the boundaries of sports broadcasting.

QuickFlip is focused on the game of cricket. It identifies crucial game moments and adapts the widescreen footage into the desired aspect ratios, in real time.

It uses smart cut detection, absorbing the broadcast feed and maintaining a dynamic narrative flow, delivering a polished video stream that is optimised for mobile platforms.

It supports both traditional SDI and modern cloud-based streaming, while seamlessly integrating into a wide range of broadcasting ecosystems.

Quidich stated that this AI-driven system is trying to transform the broadcasting sector by slashing logistical requirements and costs across the board. It can eliminate the need for specialised cameras and personnel, thereby leading to a streamlined production process and faster turnaround time. It directly benefits broadcasters by crafting content that is catered to an audience constantly glued to their smartphones, as well as potentially reducing the overall environmental impact.

The ICC Men’s T20 Cricket World Cup 2024 is taking place in the West Indies and USA between

Subscribe and Get SVG Europe Newsletters