Qvest goes for Gold SVG Europe sponsorship

Qvest, a globally connected systems architect and ICT integrator, has renewed its Gold sponsorship of SVG Europe.

Headquartered in Cologne, the company uses transformative AI, e-commerce and OTT strategies to deliver returns on tech investment to sports organisations and broadcasters alike.

Recent milestones include the integration and rebranding of its OTT services, including solutions provider TeraVolt, acquired last year, as Qvest Engage. In doing this, it became the first provider worldwide to transfer the ‘Composable Commerce’ architecture model, which has proven itself in e-commerce, to the OTT sector in the media & entertainment segment as a blueprint with advantages such as maximum modularity, platform openness and scalability.

With the new Composable OTT blueprint, Qvest ensures that media companies can build and manage future-ready OTT platforms with flexibility and innovation while optimising costs and engaging audiences across all relevant devices.

More recently, the company has enhanced its sports broadcasting solution TVXray with the introduction of a new monetisation feature that transforms viewer interaction into measurable revenue, offering broadcasters new ways to engage audiences and optimise profitability with a rapid return on investment.

The feature leverages real-time AI analytics to deliver dynamic banner and video advertising overlays, seamless in-game transactions, and targeted sponsorship models for broadcasters. In addition to traditional sponsorship, sports events can now engage fans in real time by integrating, for example, jersey purchase prompts during key game moments such as goal celebrations or player substitutions. Powered by a direct ad server connection, the platform ensures dynamic and automated ad delivery for maximum impact. With viewer engagement turning into a measurable revenue opportunity, broadcasters can quickly maximise profitability while expanding their monetisation potential.