Red Bee Media joins SVG Europe as Gold Sponsor

Ericsson subsidiary, Red Bee Media, has joined SVG Europe as Gold Sponsor. Ericsson announced it was renaming Ericsson Broadcast and Media Services (EBMS) to Red Bee Media in November last year, and subsequently Red Bee Media has replaced its parent company as SVG Europe Gold Sponsor.

Said Reine Eriksson, chief sales and marketing officer at Red Bee Media: “As a world-leading media services supplier for live content, managing sports events is an essential part of our portfolio. Joining Sports Video Group Europe as a Gold Sponsor will give us the opportunity to both contribute to the community and learn from it. With a clear ambition of enhancing and developing the industry we want to be a part of creating the best possible user experience in sports media. We are happy to be onboard and looking forward to taking part of the SVG network.”

Red Bee Media has a history of providing media services in sports including broadcasting services for live sports events and providing state of the art visual effects with Piero Sports Graphics. It continues to develop its sports offering, with its most recent projects including: providing Dutch National Broadcasters NPO and NOS with full UHD and HDR footage of the FIFA 2018 World Cup, bringing Dutch viewers the option to watch world class football in the best image quality available in the world; managing the broadcasts of 2018 World Championships in Hockey for MTV Finland, including studio facilities, sports production system platform and live channel operations; providing access services in the UK for the C4 transmissions of the 2016 Paralympics in which Red Bee Media provided live sign language translation, audio description and live captioning, making C4 the first ever in the world to deliver a completely accessible Paralympic Games; launching Europe’s first UHD TV channel in cooperation with BT Sports in 2015, where the solution included media management, playout and MCR for five linear channels, compliance with VoD channels, dynamic advertising, live and pre-recorded captioning, audio descriptions and Piero Sports Graphics.

Red Bee Media is a global media services company with more than 2,500 media service and broadcast experts, primarily based out of 11 main service hubs around the globe. Every day, millions of people on all continents watch television programs prepared, managed and broadcast by Red Bee Media staff. Every year, the business delivers more than 2.7 million hours of programming in more than 60 languages for nearly 600 TV channels.

Red Bee Media’s OTT service has more than 340 channels and over 20 000 live programming every week. The company’s content discovery portfolio spans more than 10 million movies and program titles, covering over 25 languages, and includes an image database covering over 90% of all programming available across traditional TV, VoD, subscription video on demand (SVoD). Red Bee Media also provides over 230,000 hours of captioning each year, more than 100,000 hours of which is live.

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