Red Bull Media House selects Tata Communications as global connectivity partner
Tata Communications has been selected as global connectivity and innovations partner by Red Bull Media House for its new television channel due to launch next year. Tata Communications has also been chosen as the preferred media connectivity partner for the Red Bull events globally, transmitting live data over its fibre network to the Red Bull Media House HQ.
Red Bull Media House will use Tata Communications’ Video Connect Service to ensure maximum uptime, reliability and premium quality of video delivery. The two companies will also work together in fostering innovation in service and product development for Red Bull Media House.
Originally known as a supplier of extreme sports content, Red Bull Media House produces a broad range of formats and offers more than 1,000 hours of content to broadcast channels and digital platforms around the world.
Rangu Salgame, chief executive officer, Growth Ventures & Service Provider Group, Tata Communications, says: “We’re excited to be the connectivity and innovation partner for Red Bull Media House. Our leading fibre network and constant bandwidth availability means that viewers of Red Bull Media House’s upcoming television offering will be able to tune in to watch their favourite events from extreme sports to live music, knowing that they will enjoy a seamless and high quality experience.”
Andreas Gall, CTO, Red Bull Media House, says: “When we were looking for a connectivity partner to launch our television offering, we needed a network and service we could trust to deliver ground-breaking footage from across the globe. Whether we’re broadcasting a historic space jump or a live concert, we need to be confident of maximum uptime, global reach and security. We’re extremely proud to be launching this cutting edge technology with Tata Communications, a company that shares a DNA similar to ours in experimental improvement and continuous innovations. This partnership will further improve the experience for our fans across the globe.”