Registrations and sponsorships open for 4K 4Charity Fun Run at IBC 2017

AWS Elemental, an Amazon Web Services company, has announced the next 4K 4Charity Fun Run, to take place Saturday, September 16 in Amsterdam as part of the IBC 2017 conference and exhibition. Participant registration and sponsorship opportunities are now available at All proceeds from 4K 4Charity Fun Run Series events benefit nonprofit organisations that support increased diversity and inclusion initiatives.

“We’re pleased to support the 4K 4Charity Fun Run and honoured to help our industry community build awareness and raise funds for the vital cause of diversity and inclusion,” said Mike Crimp, chief executive officer, IBC. “The fun run has established itself as an IBC tradition and a can’t-miss opportunity for individuals and companies to celebrate our industry, enjoy the beauty of Amsterdam and share their good fortune with worthy nonprofit beneficiaries.”

Since the inaugural 4K 4Charity Fun Run event took place at IBC in 2014, the series has raised more than $450,000 USD in gross proceeds for nonprofit organisations and attracted nearly 4,000 participants. With the endorsement of IBC, the September event will raise funds for global nonprofit partner Heifer International, which links communities and helps bring sustainable agriculture and commerce to areas with a long history of poverty, and local nonprofit Stichting NewTechKids, an Amsterdam-based foundation dedicated to developing computer science education for primary school children ages four through 12.

“IBC is where the 4K 4Charity Fun Run Series began and each year, the people and companies who participate make this event an incredibly fun and rewarding experience for all,” said Laura Barber of AWS Elemental and co-founder of the series. “As our industry recognizes the need — and seizes the opportunity — to expand its support for diversity and inclusion initiatives, we’re grateful for the generosity of IBC, our participants and sponsors who come together to support the important work of Heifer International and Stichting NewTechKids.”

Sponsors for the 4K 4Charity Fun Run at IBC 2017 include Aspera, an IBM company, AWS Elemental, ABOX42, Dolby Laboratories, Verimatrix, Brightcove, Conviva, Irdeto, Vizrt, ChyronHego, SVG Europe, association partner IBC, and media partners New Bay Media and Rapid TV News. The deadline for sponsorship commitments is Tuesday, August 1. Inquiries may be directed to Kate Incerto at [email protected].

The 4km (2.49 mile) running and walking event begins at 7:30 am and winds through Amsterdam’s historic Amstelpark. After completing the course, participants can celebrate over light snacks and beverages. For more information, please visit

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