Bryce Button: 4 February 1966 to 19 May 2023

Bryce Button, 4 February 1966  to 19 May 2023

SVG Europe is sad to report that Bryce Button, director of product marketing at AJA, has passed away. He was 57.

Button made a huge impression on friends, family and colleagues all over the world. At AJA he managed his team and vendor partners with grace and precision, and was a relied upon point of contact for global sales, marketing and channel partners.

He was also a go-to subject matter expert for industry organisations and called on to identify and opine about top industry trends, the latest broadcast standards and technical considerations in production.

Button was a well-respected professional who walked the halls of IBC and NAB for the past twenty-plus years.

He spent 14 years with AJA which involved many months on the road. Button was dedicated to his job and to the people he worked with.

Anyone who knew him also heard about his cherished family in his native homeland of South Africa, his adopted home of Colorado, and in Brazil. He had a deep love and admiration for all of them, and SVG Europe’s heart goes out to his entire family.