Rivals Stats Perform and Sportradar team up for Women’s Tennis Association data distribution
Rivals in media and betting data, Stats Perform and Sportradar have teamed up to deliver official Women’s Tennis Association (WTA) tennis data, which will power Sportradar’s in-play tennis odds and trading services outside of the US.
Stats Perform secured the exclusive official WTA data rights in November 2020 in a breakthrough six-year deal, simultaneously expanding its Watch&Bet video streaming service to cover every match on the women’s tennis tour for the first time.
Sportradar sports betting customers who have obtained a Stats Perform WTA data licence will have access to premium in-play WTA tennis odds, powered by Stats Perform’s new scout-collected detailed data or the umpire data feed.
The agreement between the sports data giants further broadens access to tennis betting experiences powered by official WTA data.
Similarly, the addition of official WTA tennis data to power Sportradar’s portfolio of services is a first for its customers, bringing full official coverage of the top tier of women’s professional tennis alongside its other official tennis partnerships.
Stats Perform is committed to improving both the depth and the availability of official WTA data to help grow the profile of the WTA by giving more fans and bettors access to innovative and trusted products.
Andrew Ashenden, Stats Perform chief betting officer, said: “Our groundbreaking approach to collecting and distributing high-quality official WTA data as part of our exclusive agreement is not only broadening the appeal and accessibility for fans and bettors, but also making it more accessible to them. Our progressive deal with Sportradar exemplifies this.”
David Lampitt, managing director of sports content and partnerships at Sportradar, said: “This deal delivers a great enhancement to our extensive portfolio of tennis content. But more than that, it demonstrates what can be achieved through a constructive and innovative commercial approach, even between fierce competitors.
“Collaborating with Stats Perform in this way improves our Live Odds and Managed Trading Services for WTA events and represents a significant development for the industry more broadly.”