Ross Video has acquired ioversal, a provider of audiovisual production workflows and the creators of immersive experience platform Vertex.
The deal marks Ross Video’s expansion into experiential technologies, which the company said would strengthen its end-to-end live production ecosystem, adding that the acquisition “underscores Ross Video’s commitment to broadening its portfolio across broadcast, sports, entertainment, and live events, offering customers a unified toolkit that combines live video production with experiential AV”.
Ross Video chief executive David Ross said: “Vertex gives our customers a powerful new way to tell their stories. It also extends our live production solutions into the experiential world, opening creative possibilities that inspire audiences everywhere.”
The Vertex AV production suite is used around the world for interactive exhibits, live entertainment, large-scale productions, and dynamic projection mapping. Vertex provides the tools to unify video, audio, lighting, and control into one solution to create, manage, and automate captivating experiences.
Co-Founder of ioversal, Jan Hüwel, said: “Joining Ross Video is a natural next step in our journey. Ross shares our passion for empowering customers and our belief that innovation should always serve creativity.”
Martin Kuhn, co-founder of ioversal, added: “From the very beginning, our mission with Vertex has been to simplify complex audiovisual productions and give creators the freedom to focus on storytelling rather than technical hurdles.
“Together, we’ll be able to bring Vertex to an even wider audience and unlock incredible new possibilities for experiential media. We are deeply proud of what our team has built and are excited to be part of the Ross Video family.”
Ross said it would introduce the Vertex production suite through a series of demos and showcases in the coming months, highlighting the platform’s creative potential and integration within Ross Video’s ecosystem.
In early September Ross announced that it had acquired Lama, the developer of advanced audio production software known for its innovative live mixing solutions.
