Rotoworld surpasses 1 billion page views in 2012

The Internet’s highest-trafficked fantasy sports information site, Rotoworld, exceeded one billion page views for the year on December 22, according to Omniture, representing the most views for a single year in the site’s 14-year history. With five days remaining in 2012, Rotoworld.com’s page view total is now 1.007 billion, a 25% increase over last year (806,176,250) and an 81% increase over 2010 (555,041,046).

Since NBC Sports acquired Rotoworld.com in 2006, the site has seen dramatic growth. In September, Rotoworld.com experienced over four million unique visitors, 15 million visits and 110 million page views in a single month for the first time. The site then continued at these high rates of consumption for three consecutive months. The Player News section has seen a 120% increase in traffic since 2007.

“This is a tremendous accomplishment for Rotoworld,” says Brett Vandermark, director of Fantasy Content, NBC Sports Digital. “It’s also a testament to the hard work and originality of our writers and developers, while also showcasing the ever-growing appetite for fantasy news by our dedicated readers. It’s exciting to see how Rotoworld’s traffic has grown in tandem with the growth of the NBC Sports Group.”