Royal Ascot 2024 to reach 180 territories and six continents across 30 broadcasters

Two NEP Steadicams covering the walk-back of horses to the Winner’s enclosure at Royal Ascot 2022

The 2024 Royal Ascot is set to be carried by over 30 broadcasters showcasing the event in 180 territories, seeing the reach and interest of Royal Ascot magnify once again.

The event has attracted significant broadcaster interest, with HBA Media delivering widespread coverage on behalf of Ascot Racecourse.

Taking place from 18 to 22 June, a strong international challenge is expected with a powerful contingent from France including Facteur Cheval, Horizon Dore and Ramatuelle all likely to travel to Royal Ascot. Meanwhile as many as six US trainers are expected to send runners, including a clutch of Wesley Ward two year olds and Royal Palm Juvenile Stakes winner, Gabaldon.

In celebration of the uniquely level playing field of horse racing, Ascot has commissioned a special 24 minute feature, titled Queens of the Turf, starring Hollie Doyle, Hayley Turner, Gay Kelleway and Laura Pearson, all Royal Ascot winning jockeys.

Produced by Filmnova and involving an all-female crew, the short documentary is presented by ITV presenter Francesca Cumani and captures the former challenges that female jockeys encountered to the modern-day opportunities and female success within the sport. Queens of the Turf will be available to international broadcasters, most notably on W-sport that solely champions women’s sport. The documentary will mark W-sport’s first piece of horse racing content.

It will also be streamed on Ascot digital platforms in the lead up to the Royal Meeting. This will be complemented by a suite of promotional material delivered throughout the week.

In its eighth year as the host broadcaster, ITV Racing will present its coverage live from Ascot Racecourse in daily five hour programmes streamed on ITV and ITV4. Sky Sports Racing and Virgin Media will reinforce the UK and Irish audience offering with additional coverage.

In the US, NBC and Peacock will showcase the Royal Meeting across their linear and digital channels, as well as providing an on-course presence. Fans across Latin and South America can watch all the action courtesy of ESPN with SportsMax providing additional coverage in the Caribbean. In Canada, Rogers has acquired the rights for the first time, bringing the Royal Meeting to a wide audience on SportsNet.

Channel 9, an Australia’s sports broadcaster, will air the Golden Hour with set to showcase the full Royal Meeting, alongside Sky Thoroughbred Central and Entain (AUS and NZ) also catering for the Oceanic audience.

European coverage will be complemented by returning broadcasters RAI (Italy), Setanta (Baltics and Eurasia), Polsat (Poland), CYTA (Cyprus), WeDoTV (Germany, Switzerland and Austria) and Silknet (Georgia). Viaplay will give coverage across Scandinavia, as well as incorporating dedicated Dutch commentary for fans in the Netherlands.

TransVision will bring coverage to fans in Indonesia with NTV (Mongolia) being a newcomer to the sport and reinforcing the Asian reach alongside Sony Pictures Network (Indian Subcontinent).

Additionally, for 2024 horse racing fans from 20 dark market territories will be able to watch Royal Ascot through a partnership with the EBU, which will showcase the entire five days live and free-to-air on digital streaming platform, Eurovision Sport.

Elsewhere SuperSport has renewed its deal to bring the races across 48 countries in sub-Saharan Africa. DMI and Al Kass will service 19 countries across the MENA region, while The Green Channel will cover the event for Japanese fans.

BBC HD Maritime will make sure the full Royal Meeting is available on Anuvu cruise ships. In the skies and seas, Sport24 will also broadcast the Royal Ascot Golden Hour to 11 airlines and 18 cruise ships worldwide. Once again Reuters will distribute the full event to their wide networks of news outlets.

Henry Birtles, chief executive at HBA Media, said: “We are delighted to have extended our working relationship with Ascot Racecourse for a further four years (2024 – 2027) and are immensely proud of the distribution achieved for the Royal Meeting. Championed by HBA, the enhanced world feed and the co-produced Golden Hour now befits the international audience and the commission of Queens of the Turf documentary ensures that Royal Ascot is the jewel in the racing calendar for their broadcast partners.”

Felicity Barnard, commercial director and deputy chief executive at Ascot Racecourse, added: “It is fantastic to see the interest and engagement in Royal Ascot continue to grow to record levels. The global nature of the meeting is so important, and we are thrilled that there is such a wide range of broadcasters planning to showcase the week once again. From world-class racing to unique, behind-the-scenes content, we look forward to ensuring the millions watching around the world enjoy another memorable Royal Meeting.”

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