Rugby World Cup sets records across fan engagement, broadcast and digital

The first Rugby World Cup in Asia drew to a close with South Africa crowned champions and a multitude of records broken in the most impactful Rugby World Cup in history.

With a record 99.3 per cent attendance across the tournament resulting in 1.84 million tickets sold, in addition to more than 1.13 million people filling the official fanzones and over 400,000 international visitors enjoying the hospitality of hosts Japan, Rugby World Cup once again took its place at the top table of global sporting events.

Japan 2019 also smashed records for fan engagement around the globe with 1.7 billion digital video views and an estimated worldwide broadcast audience of 400 million, including a domestic all-time record television audience of 54.8 million for the unforgettable Japan v Scotland pool phase match.

Off the pitch Japan 2019 has proved to be the most impactful in history with more than 1.8 million new rugby participants across Asia as part of World Rugby’s Impact Beyond legacy programme, while the generosity of the global rugby family has seen a record breaking £2 million raised for the ChildFund Pass It Back initiative, Rugby World Cup’s principal charity partner, benefitting over 25,000 underprivileged young people in Asia via rugby and life skills programmes.

With a record 437 billion Yen economic impact delivered for Japan, the Rugby World Cup has not only shone a spotlight on rugby in Asia but contributed significantly to business and commercial communities.

World Rugby Chairman Sir Bill Beaumont said: “Rugby World Cup 2019 has been one of the greatest, if not the greatest of all time, and certainly the most ground-breaking in terms of bringing the game to new audiences and attracting new fans to the sport we love.

“On behalf of the whole global rugby family, I would like to thank from the bottom of our hearts Japan and the Japanese people for being such wonderful, humble and history making hosts.

“While South Africa will rightly take home the Webb Ellis Cup following their outstanding victory, the amazing performances of the Brave Blossoms undoubtably brought some of the most memorable moments of the tournament.

“The way Japan reacted to the incredibly difficult events surrounding Typhoon Hagibis was a tribute to the resilience and determination of the people of this wonderful country and we continue to think about all those who lost loved ones or were affected by this tragic event.

“Finally, I would like to thank all 20 teams, the players, match officials, organising committee, host cities and the amazing ‘No Side’ volunteers who all played their full part in ensuring Rugby World Cup 2019 will live long in the memory. Japan 2019 has broken records galore and has changed the face of rugby forever.”

Those 2019 Rugby World Cup records in full:

  • Record 99.3 per cent attendance with 1.84 million tickets sold
  • Record 1.13 million people in fanzones
  • Record 54.8 million television audience for Japan v Scotland (Japan team involved in top 5 biggest ever television audiences)
  • Record 437 billion Yen economic impact
  • Record more than 1.7 billion digital video views
  • Record legacy programme with 1.8 million new participants
  • Record CSR programme with more than £2 million raised for ChildFund Pass It Back
  • Record competitiveness with 30.5 average winning margin between Tier 1 and Tier 2
  • Record attendance of 70,103 spectators at Yokohama International Stadium for the final

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