Sailing achieves record-breaking viewing figures for Sunset+Vine
Sunset+Vine has announced record-breaking viewing figures for sailing content over 2018 thanks to a rise in demand from broadcasters for coverage of the sport.
In 2018, over 60 TV broadcasters in 200 territories took the monthly magazine series, The World Sailing Show, which is a joint initiative between Sunset+Vine and the sport’s governing body World Sailing. Each 30-minute show covers a wide range of global racing activity from non-stop around the world racers to Olympic campaigns and grand prix series.
However, the rise of the show’s appeal in the digital space which is giving cause for most confidence in the sport’s growing appeal, claimed Sunset+Vine. The online audience for The World Sailing Show on its YouTube platform is regularly in excess of 200,000 per month. Since its launch in January 2016, there have been over 3.3million views.
Sarsfield Brolly, head of media partnerships at Sunset+Vine, commented: “In just three years since entering the digital space, The World Sailing Show has achieved break-through status. It has taken an upward trajectory that shows exponential growth, and few signs of slowing down. It is the only quality independent programme worldwide that really delves into the sport of sailing with the quality editorial that truly differentiates, making it a unique offering.
“Our editorial decision to cover a wide range of carefully-curated and topical stories from foiling to superyachts, Olympic racing to around-the-world, has resonated with the sailing community and provides our shows with long-lasting appeal, enabling viewing figures for each episode to continue to grow over many months. The last three episodes have all broken 100,000 views with the most recent, January 2018 episode reaching 151,000 views in three weeks and still climbing,” added Brolly.
The World Sailing Show is the centrepiece of the YouTube channel and a further ingredient to its success is the popularity of content shelves, which have been created to provide viewers with specific destinations on the channel to discover and enjoy content covering such events as the America’s Cup, the Volvo Ocean Race and the 52 Super Series. These content shelves have added to overall subscriber growth and Sunset+Vine has exciting plans to develop the shelf offer with long-form content and other compelling films and videos.
A summary of the key statistics is as follows: total YouTube channel views (since first show January 2016) 3,383,287 views; throughout 2018 202,460 hours and 1.78 million views; typical show viewing figures 50,000+ per month; overall channel views 260,000+ per month (current); peak channel views: 300,000+ per month; biggest show gained 213,851 views and biggest shelf feature gained 359,209 views.
On viewing devices used by viewers, computers took 38%, TV took 27%, mobile phones 19%, tablets 14% and other devices, 2%.
The top 10 territories 2018 (by viewers) were: US (23%); Australia (7.0%); UK (7.3%); Canada (5.4%); Germany (5.3%); New Zealand (4.3%); France (4.0%); Netherlands (3.2%); Italy (3.1%) and Sweden (2.4%).
For the Volvo Ocean Race 2017-2018, Sunset+Vine provided the distribution of programming and news content which contributed to generating over 3,300 hours of television broadcasting, equating to €429 million in publicity value (+46% from the previous race). In addition, Sunset+Vine secured weekly distribution of digital stories on more than 70 digital channels and communities.
For Aarhus 2018 Hempel Sailing World Championships, Sunset+Vine secured 59 broadcasters to take a mix of live or highlights programming from the championship, making it the most successful to date.
Brolly added: “2018 was a truly exceptional year for sailing’s appeal to both broadcasters and viewers. It was also a great year for Sunset+Vine’s continued commitment to raising the sport’s profile on a global stage, and encourage new viewers to enjoy the sport.”