Saran Media and Euroleague Basketball extend media rights partnership for four more years

Photo by Tolga Adanali/Euroleague Basketball via Getty Images

EuroLeague Basketball and Saran Media Group have renewed their long-standing media rights agreement for an additional four years, covering the 2025-26 to 2028-29 seasons.

Under the renewed agreement, secured by Euroleague Basketball’s strategic partner IMG, Saran Media Group, will continue to hold the exclusive media rights for broadcasting EuroLeague and EuroCup games across its platforms. With this agreement, these premier European basketball competitions will continue to be a crucial part of Saran’s portfolio on its linear TV channel, S Sport, and OTT platform, S Sport Plus, which already features top-tier sports organisations such as the NBA, LaLiga, Serie A, Wimbledon, ATP Masters 1000, MotoGP, NFL, and UFC.

Kenan Saran, CEO of Saran Media Group, said: “Our collaboration with EuroLeague Basketball has been a great success over the years. We are excited to further strengthen our relationship and continue providing extensive and high-quality coverage of the EuroLeague and EuroCup. Turkish basketball fans can look forward to another four years of thrilling action.”

“We are thrilled to announce the renewal of our partnership with Saran Media for another four years,” stated Paulius Motiejunas, EuroLeague Basketball CEO. “Turkey remains one of our core markets, with millions of passionate fans following our competitions. With Saran Media’s top-tier production and commitment to delivering high-quality broadcasts, we couldn’t imagine a better partner to continue bringing our thrilling games and engaging content to audiences across the country.”

This renewed partnership ensures that Turkish basketball fans can continue to follow top teams like Anadolu Efes Istanbul and Fenerbahçe Beko Istanbul as they compete against Europe’s best, including Real Madrid, FC Barcelona, Olympiacos and Panathinaikos BC Athens.