ScorePlay, which sells a SaaS to sports organisations that automates the indexation, management and distribution of digital assets by using artificial intelligence for facial, logo, and text recognition, has joined SVG Europe as a Gold sponsor.
The company works with video, live broadcast and photo to tag every single asset automatically with the relevant metadata (athletes, partners, location, stadium, match context, etc.), and distribute these assets with customised automatic workflows. This saves time, offers creative teams more possibilities, and lets sports organisations leverage the entire value of the media at their disposal, to tell the stories their fans want to see, and monetise their content.
Tools include ScorePlay Creator, a digital asset manager that automates sports organisations’ most critical digital workflows across photos and short video clips; ScorePlay Studio, a media asset manager that streamlines media management and elevates creative workflows across video and live content; and ScorePlay Pulse, an enterprise production and media asset manager, with end-to-end media and production infrastructure built to scale and future-proof sports organisations.
Users include West Ham United, which has classified and centralised over 45,000 assets using ScorePlay’s AI to tag its partners and athletes, and European Athletics, which has implemented ScorePlay to create a central hub for all digital assets. The platform centralises media management by creating a single source for all content from broadcasts, Getty Images, and on-site media, with AI-powered tagging.
