Audio innovator Shure has returned as a Gold sponsor of SVG Europe.
The company is known for its microphones, wireless systems, headphones and in-ear monitoring solutions that are used on events around the globe.
In the world of sports, Shure played a significant role in this year’s Super Bowl, with the production relying on Axient Digital wireless microphone systems, PSM 1000 advanced in-ear personal monitoring systems, Shure TwinPlex lavaliers, and SM39 headset microphones to meet the demands of an extremely dense RF environment.
The wireless infrastructure included AD4Q receivers configured in Quadversity, with additional Axient Digital receivers supporting entertainment, broadcast, and referee communications. Shure Wireless Workbench and Wavetool software tools were used for real-time RF and audio monitoring, ensuring performance integrity throughout the big game.
Recent product innovations include the launch of the DCA901, the first digital array microphone tailored for broadcast.
Designed for sports, studio, and live event production, DCA901 delivers frontrow sound to viewers while reducing the number of microphones and cables required. With digitally steerable lobes and onboard digital signal processing, engineers can isolate sources, reduce ambient noise, and maintain total control over the mix.
DCA901 is the first product in Shure’s new Arqos portfolio. which is designed with the vision of bringing together array microphones, signal processing and software to deliver cleaner and more precise audio acquisition, remote management, and efficiency for productions.
“At a time when sports production is evolving rapidly, SVG Europe plays an essential role in bringing the industry together,” said Tuomo Tolonen, senior director strategic market development, Shure. “That leadership is why we renewed our partnership. As technical complexity increases, collaboration and shared knowledge become indispensable, and Shure is proud to support the broadcast community through technology, education and meaningful engagement.”
