Sir Martin Broughton joins Supponor as chairman

Sports virtual advertising technology company Supponor has welcomed Sir Martin Broughton as its new chairman, replacing Matthew Wheeler who is stepping down after almost seven years in the post.

Broughton joins the board as the company brings in a new round of investment representing over €4.5m. He is a former chairman of British Airways, former deputy chairman of the International Consolidated Airlines Group (IAG) and president of the Confederation of British Industry (CBI).

Broughton’s myriad business successes have often involved sports. During his tenure as Chairman of Liverpool Football Club, he secured the club’s financial future by expediting a sale to the current owners. Whilst Chairman of British American Tobacco, he oversaw the formation of the BAR Formula One racing team and, as Chairman of the British Horseracing Board, he was responsible for that organisation’s restructure into a regulatory board. Sir Martin is currently a partner at Sports Investment Partners, which has acted both as an advisor and investor in Supponor.

James B Gambrell, CEO, Supponor, said, “We are extremely grateful to Matthew Wheeler for his committed leadership during his tenure as Chairman while Supponor commercially launched as the leading virtual advertising technology solutions provider to live, Tier 1 sports. I could not think of anyone better than Martin to take over from Matthew to lead Supponor as it expands globally to capture the rapidly growing market adoption of Supponor’s virtual technologies.

“Martin’s unsurpassed business acumen, extensive industry contacts and understanding of the sports market will help challenge us to deliver real value for all of our partners and customers.”