Sky Sports, PDC ink new five-year deal
The new agreement between Sky Sports and the Professional Darts Corporation (PDC) will offer Sky Sports viewers over 50 days of live and exclusive darts throughout the year including the Ladbrokes World Darts Championship each Christmas until 2018.
As part of the deal, Sky Sports viewers will also have access to live coverage of the McCoy’s Premier League, PartyPoker.com World Grand Prix, William Hill Grand Slam of Darts, Betfair World Cup of Darts and the Betfair World Matchplay, which celebrates its 20th staging this summer.
Live darts coverage will also continue to be available via Sky Go, which offers Sky customers access to live and on demand programmes and films from up to 43 channels on a wide range of internet-connected devices including laptops, smartphones, tablets and games consoles.
The partnership between Sky Sports and the PDC extends back to the organisation’s formation two decades ago, beginning with the 1994 World Championship.
Barney Francis, managing director of Sky Sports, says: “Sky Sports has worked with the PDC since the early 1990s, helping to build the sport from working men’s clubs to some of the biggest arenas in the UK and Ireland. This is a real success story and an excellent long term partnership. Our live coverage and promotion of darts is unique and Sky Sports viewers can enjoy the fantastic atmosphere that these events generate for a further five years.”
PDC chairman Barry Hearn said: “We’ve just celebrated our 20th world championship with the best tournament ever staged, and both that event and the current McCoy’s Premier League Darts show how far the sport has come in the past two decades. Sky Sports has played an integral part in the growth of darts, with its innovative and high quality broadcasts and fundamental support of the PDC, and we are delighted to sign this new broadcast contract. This deal is not only great for the PDC but also for our players, who will be playing in huge events live on Sky Sports in the coming years.”