SMT joins SVG Europe as Gold Sponsor as expands European footprint with latest acquisition
SportsMedia Technology, (SMT), a provider of live data integration, real time graphics presentation, and video enhancement solutions for live sports telecasts and live sports productions, has joined SVG Europe as a Gold Sponsor.
SMT recently acquired the broadcast division of Munich, Germany-based Signum Bildtechnik, a manufacturer of digital image processing systems, archiving systems, and media asset management systems. In addition to fulfilling SMT’s need for a physical presence in Europe, the acquisition also provides SMT with award-winning Signum technology and products, most notably a Signum-patented Camera Tracking System for use in virtual reality (VR) broadcast studios, which is a recent German Innovation Award winner.
Patricia G. Hopkins, corporate VP marketing at SMT, commented: “With SMT’s expansion of its European presence to include Germany, becoming an SVG Europe Gold Sponsor is the ideal way to target our partners and clients in the region. We are excited to work with SVG Europe’s editorial team to share news of product launches and our growing range of innovative tracking, event and broadcast technology.”
SMT-Munich, SMT’s third strategic acquisition in seven years, will accelerate SMT’s growth in Europe, will enhance SMT client services in Europe, and will expand SMT’s product portfolio globally.
SMT has enjoyed a significant business presence in Europe for many years supporting premier events such as Wimbledon, Roland-Garros, the Open Championship, the Ryder Cup, and the Tour De France. SMT’s growing business with European football leagues, governing bodies and broadcasters will be enriched by SMT having a physical presence in Europe.
SMT’s virtual offside line system (SMT-VOL), built on the foundation of 20 years of SMT’s award-winning and patented American football virtual line technology, has been chosen by the Primeira Liga of the Portuguese Football Federation (FPF) for use during the 2019/20 season. SMT-VOL is currently being evaluated by several other European-based football governing bodies, leagues and clients, including Spain’s La Liga, Germany’s Bundesliga, and broadcaster MediaPRO.