Snell announces new solutions provider for Asia-Pacific

Benchmark Telecast Integration is to serve as a Snell broadcast system solutions provider to customers in Asia-Pacific markets. Through this partnership, which represents an extension of the companies’ business relationship, Benchmark will offer local service and consulting, with an emphasis on Snell’s TV Everywhere and workflow solutions.

“While Snell has been ramping up its own service and support staff in APME, we also work closely with our channel partners and system integration partners to support our customer base,” says Naresh Subherwal, president, APME, Snell. “We have enjoyed many successes with Benchmark, and its technical team, service, and care are top-notch. The Benchmark team is already very familiar with Snell’s solutions, so naturally the company is an ideal fit and a strong partner with which to move forward.”

“Our highest ambition is to provide regional broadcasters with best-of-breed designs, coupled with the highest standards of build quality and follow-through, as well as superb managed support services over the life of the system,” adds Benchmark Telecast Integration CEO Ashish Mukherjee. “We know, from our previous experience with Snell, that the company offers reliable and forward-looking technology and solutions, backed by strong sales and service teams, which will enable us to maintain a high standard in meeting our customers’ needs. As consumers move from traditional TV sets to multiple devices, broadcasters need to do the same, and Snell provides tools that are valuable in facilitating that shift.”

Benchmark is based in India and Singapore, and will work with the Snell regional team to provide services to Snell customers. In their work together, Snell and Benchmark have already earned wins at TV5 in the Philippines, Ch3 in Thailand, and P7 in India.