Sony Professional Solutions Europe steps up to Platinum Sponsorship of SVG Europe

Sony Professional Solutions Europe has upgraded its sponsorship of SVG Europe to Platinum, to cement its commitment to the sports broadcast industry.

Sony camera hard at work

David McIntosh, head of Sony Sports Innovation, commented: “It’s clear that SVG Europe is a key player in bringing the sports production community together to discuss and address industry wide topics and challenges. Sony is a customer-led organisation and so it’s natural that combining over thirty years of sports live production experience, together with the innovation and technology of Hawkeye and Pulselive in the areas of officiating solutions and creating, developing and managing digital platforms, Sony would like to be sure that we are fully involved in setting the agenda for those discussions and participating with the industry to help map the road ahead.”

Added McIntosh: “Sony is supporting and enabling sports clubs, federations, broadcasters, rights holders and production facilitators to deliver consumer-led content creation, which meets the viewing demands of each individual fan, bringing the live emotion of sports entertainment into their lives. We want to ensure that the whole industry understands the depth and breadth of Sony’s commitment to the sports entertainment business.”