Spiideo acquires optical tracking and sports data specialist Signality

Spiideo has acquired Signality, an optical tracking and sports data generation company.

The integration of Signalityʼs automated, high-frequency, real-time data and analytics technology into the Spiideo platform will further fuel Spiideoʼs data- and AI-driven products for media companies, leagues, federations, clubs and schools.

With both companies deeply rooted in cloud technology, Spiideo will be able to roll out Signalityʼs innovations at scale – across multiple sports, regions and tiers.

“This is a transformative moment for Spiideo and our customers,” said Patrik Olsson, CEO & co-founder of Spiideo. “By integrating Signalityʼs optical tracking technology with our comprehensive product suite, we are redefining how sports video and data work together. This acquisition accelerates our mission to deliver powerful, cloud-based solutions that enhance the way sports are broadcast, analysed, and consumed.”

Founded in 2016 during the rise of deep learning, Signality set out with a bold vision to revolutionise sports data collection through artificial intelligence and computer vision.

As part of Spiideo, Signalityʼs technology is a natural fit, complementing Spiideoʼs mission to deliver AI-driven solutions to sports organisations around the world. By combining Signalityʼs data expertise with Spiideoʼs product, this acquisition will unlock new opportunities for fully automated sports data and video workflows.

“We are thrilled to join Spiideo, a company that shares our vision for innovation and automation in sports technology,” said David Habrman, CEO of Signality. “Integrating our data generation capabilities with Spiideoʼs product will enable organisations to achieve unmatched insights and efficiencies, setting a new standard for the industry.”