Sport1 launches eSportsOne in Scandinavia in co-operation with Telenor
Sport1 has launched eSportsOne in Norway and Sweden after concluding a distribution co-operation with Telenor.
The expansion means that esports fans in Scandanavia will now have access to eSportsOne’s 24/7 programme of content, comprising of over 1,000 live hours per year of international esports events as well as exclusive, self-produced analysis formats.
The content programme for eSportsOne is prepared for its international target group by Sport1’s esports editorial team together with experts and influencers from the English-speaking esports community. All events are broadcast with English commentary, while individual highlights are commented on by the Sport1 esports editorial team and broadcast from its own studio.
Camilla Amundsen, chief marketing officer at Telenor Norway, commented: “With eSportsOne, our curious viewers can watch live esports, a category with a rapidly growing audience in Norway. We are pleased to offer this addition in T-We, Norway’s most popular service for TV and streaming.”
Daniel von Busse, chief operating officer and member of management at Sport1, added: “Thanks to the partnership with Telenor in Norway and Sweden, we are further expanding the distribution of eSportsOne and adding another chapter to our esports success story. Currently, we are already present in six countries with our first pan-European channel project beyond the German-speaking region. In the coming months, we will open up further European markets, with the goal set out at the launch clearly in mind: to make esports even bigger across Europe beyond the young target group and to further strengthen its status in society.”
Launched on 3 November 2020, eSportsOne has established strong partnerships with ESL, NBA 2K League and Psyonix, allowing viewers to enjoy a multitude of esports leagues with titles including Dota 2, Starcraft 2, Warcraft 3, NBA 2K and Rocket League.
The Rocket League Championship Series is featuring on eSportsOne this coming weekend and can be seen live daily starting at 18:00 from 19 to 21 March.